![]() I have seen ads for cabins to rent for the Sturgis Rally in 2016. Michael, Angie and Jesse are rebuilding and they are getting things on track. Also prominent was Ballard’s girlfriend (eventually wife) Angie and her role in the business as Marketing Director, including Angieland and the “Flaunt Girls,” a performing dance troupe. The series chronicled how things went behind the scenes with Michal Ballard in charge and his business partner, Jesse James Dupree, lead singer for the rock band Jackyl. The bar was the subject of a successful TruTV reality series, Full Throttle Saloon, which aired from 2009 to 2014. Each year, the Throttle organizes the (Pappy) Hoel Ride, along with another ride in memory of Michael’s sister who succumbed to cancer in 2010, the Vicki Ballard Memorial Ride. The Rally has been held every year except during World War II due to gasoline rationing. Pappy owned a local Indian Motorcycle dealership in Sturgis and participated in running the event throughout his life. The Sturgis Motorcycle Rally was started in 1938 by Pappy Hoel and the Jackpine Gypsies MC, of which he was a founding member. Besides being a bar, there are vendors, a burnout pit, nightly concerts by big names, motorcycle rides and you can even rent a cabin for the duration of the rally. ![]() During the rally, there are normally 15,000 – 20,000 attendees each night. It is only open for the Sturgis Motorcycle Rally held yearly during the first full week of August. The Throttle, as it is affectionately called, opened in 1999 on 30 acres owned by Ballard in Sturgis, SD. I did like I’m sure many others did and bought a tee shirt just in case it never returned. Soon, he was saying that he was going to rebuild but was unsure of when or what form it would take. In the immediate aftermath, Michael Ballard, the owner and founder of the Full Throttle, was not sure what the future held. Investigators determined that the fire was caused by an electrical problem with an extension cord and some cardboard. As I’m sure most of you know, the Full Throttle Saloon, billed as the world’s largest biker bar, was destroyed by fire last September.
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